Channel Partner

More Information for Channel Partners


The Grass Valley Partner Program aims to provide partners with greater market differentiation, accelerated sales and technical competences across the Grass Valley product portfolio, and access to a world-class support system.

The Portal ensures that Grass Valley Channel Partners can access the full range of tools and information needed as well as take the same sets of Certification Training courses that Grass Valley's own Sales and Engineering teams take.

Grass Valley is also rolling out an ever expanding range of reseller orientated products where Partners can expect healthy discounts, short lead times, quick response times along with good technical support. All Channel Partners are supported by their local Channel Manager as well as a centralised Partner support team. 
Here are just some of the features and benefits Channel Partners can expect;



Opportunities View your organizations opportunities within the portal
Sales Resources Additional information to help you win business
Leads Priority access to Leads
Discounts Preferred discounts on the core partner orientated products
Business Planning Work with your Grass Valley Account Manager to agree on a plan for the year




Co-branding Add your own company logo to a wide range of marketing collateral
Partner Communications Keep up to date with news from the GV Partner team
Joint Press Activities Tell us your news and our Marketing Communications team will work with you


Training / On-boarding

All Partners are encouraged to visit the Grass Valley University where they'll have access to same range of courses that our own staff undertake. Users can apply the knowledge gained to obtain recognised individual certifications which also correlates to their organisation having specialist status.

Content and Collateral

There’s also a comprehensive Content Management System called the Media Library which provides the backbone of the system. Here you’ll find a wealth of invaluable information to help you with all areas of your business such as;
  • Technical Data Sheets
  • Brochures
  • Presentations
  • Case Studies / White Papers
  • Battle Cards
  • Videos

Your organisation is also likely to need portal access across a multitude of different screens and devices. The portal covers them all, so if you’re in the office on a PC or in front of a customer on a tablet / smartphone, you can be assured of access wherever you are.

The assigned Primary contact at the partner organisation is also empowered to invite their own colleagues on to the portal as well as ensure their company information is updated on the Partner Locator which customers will view from the main Grass Valley website.


Partner Types

Grass Valley has four tiers of partners -  Gold, Platinum, Diamond and Amethyst. Please contact the channel team for more details on tiers.

Grass Valley Resellers are expected to take the lead in promoting, selling and supporting Grass Valleys’s product portfolio within their own geographically defined region. It’s expected that Grass Valley Resellers will engage fully with all aspects of the Program including annual business plans, Training and Co-branding.

Grass Valley Channel Partners will have signed a non-exclusive Channel Partner agreement which defines the countries in which they operate along with their agreed list of Grass Valley products they are authorised to sell.